Active methods for teaching Marketing research

  • Ina Nikolaeva Stanoeva Varna University of Management Varna, Bulgaria 13A Oborishte str.


Abstract: The article presents active methods in learning used in the “Marketing research” module at Varna University of Management. We present the methods used and make an analysis of the achieved students’ results. 

Author Biography

Ina Nikolaeva Stanoeva, Varna University of Management Varna, Bulgaria 13A Oborishte str.
Assist. prof. PhD


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How to Cite
Stanoeva, I. (2017). Active methods for teaching Marketing research. Vanguard Scientific Instruments in Management, 12(1). Retrieved from[]=112