THE AGGREGATE OF PROFESSED FIRM CULTURE ELEMENTS
The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments – organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it.
Keywords: Strategic management, organizational culture, official culture, professed culture, corporate culture, firm culture.
JEL: L29, M14, L26.
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