THE AGGREGATE OF PROFESSED FIRM CULTURE ELEMENTS

  • Kiril Valentinov Dimitrov University of National and World Economy - Sofia, Bulgaria

Abstract

The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments – organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it.

Keywords: Strategic management, organizational culture, official culture, professed culture, corporate culture, firm culture.

JEL: L29, M14, L26.

Author Biography

Kiril Valentinov Dimitrov, University of National and World Economy - Sofia, Bulgaria
associate professor, "Industrial business" department
Published
2020-10-13
How to Cite
Dimitrov, K. (2020). THE AGGREGATE OF PROFESSED FIRM CULTURE ELEMENTS. Vanguard Scientific Instruments in Management, 13. Retrieved from https://www.vsim-journal.info/index.php?journal=vsim&page=article&op=view&path[]=160